To celebrate ten-years business birthday, the UK-based global-brand Vanilla Blush are now prepared and warmed up to "explode" SportVB on the market with the capture of British Ahtletics medical man, Dr John Rogers, so says CEO Nicola Dames.

Award winning Dames said: "We are warmed up, with the starting pistol ready to go and we plan to explode out of the marketing starting blocks." 

And part of the Vanilla Blush's long term strategy is to permanantly bag for the board the former 800 and 1500 metres international athlete, and now sporting expert, Dr Rogers.

Dr Rogers, who vast experience has included extensive work with the British Athletics team at the Olympic Medical Centre, including top names such as Mo Farah, said: "Vanilla Blush has made a successful business out of a much needed niche, and so it is exciting to consider what they can do mainstream with SportVB. For this reason it will be interesting to hear any suggestion regarding any possible expert consultative role."

Noting that Dr Rogers has also worked with other professional sporting centres of excellence, such as Chelsea FC, Dames concluded: "Dr Rogers is exactly the sort of experienced expert we want on board. He is fit. He knows how to get others fit. And he knows what will fit.

"What better way to celebrate Vanilla Blush's ten-year birthday than combining our fashion and technology sportswear, which is for everyone."